With 15+ years of experience crafting award-winning campaigns for global lifestyle brands, I thrive on pushing boundaries and transforming challenges into creative opportunities. Having founded and led my own creative agency, I’ve learned to view work from all angles - balancing big ideas with commercial impact to deliver meaningful brand narratives.

I've led breakthrough projects for brands like Marc Jacobs, Burberry, Nike, Milani and Coty - always infusing diversity, sustainability and a spirit of disruption into the heart of my creative ethos.

Drawn to radical perspectives and movements that challenge the status quo, I bring an activist mindset to my work, questioning industry norms and reshaping narratives for a more conscious future.

With a background spanning digital innovation, communications and political journalism, I develop integrated strategies that don’t just drive success - they spark conversation, shift perceptions and redefine what’s possible.