WISH UPON A STAR
Following record sales the previous holiday, ghd tasked our creative and strategy teams yet again with crafting a festive campaign that captured the magic of gifting.
‘Wish Upon A Star’—a limited-edition collection in pearl and midnight blue—became the centrepiece of a cinematic, storytelling-driven campaign, positioning ghd as the ultimate luxury gift of the season.
THREE WISE QUEENS
To bring the collection to life, we reimagined the original Christmas story with a fresh, modern twist—introducing The Three Wise Queens—in a 360° campaign spanning TV, digital, retail and social.
Every Wise Queen Deserves A Good Hair Day
Under my creative direction, and brought to life by director Remi Paringaux, the film followed three regal, powerful figures - our wise Queens - as they journeyed under a guiding star, each carrying the ultimate Christmas gift—ghd’s iconic stylers and hairdryer.
“The Christmas campaign is fundamental to ghd and CULT struck the right look, feel and tone with the ghd Three Wise Queens delivering good hair days.”
- Montse Passolas, Global CMO
By blending classic storytelling with modern luxury and aspiration, Wish Upon A Star became the definitive holiday gift.
With its elevated aesthetic, compelling narrative, and multi-platform execution, the campaign cemented ghd’s status as the must-have brand of the festive season.