#MAKEITLAST
Working closely with Milani’s in-house creative and marketing team I led the exceptional CULT creative team to bring this vision to life.
AMERICA’S #1
With the 2024 Paris Olympics on the horizon, we tapped into the power of sport to showcase the unmatched endurance of America’s #1 setting spray.
Partnering with Olympians Jordan Chiles, Sabrina Ionescu, Mattie Rogers, and Chiaka Ogbogu, we crafted a campaign that champions inclusivity, strength, and performance - aligning with Milani’s ethos of beauty for all.
Shot by Alexandra Gavillet in NYC and Houston, #MakeItLast celebrates beauty and confidence, proving that Milani’s invisible, long-wear formula empowers women to embrace their look, their way.
The fully integrated 360° campaign spanned digital, social, and OTT, cementing Milani’s leadership in beauty that lasts.
MILANI
